The first few months of 2020 felt like business as usual, then the rapid escalation of the pandemic forced a massive overnight transition into remote work. Six months in, some are now wondering what the “new normal” is going to look like. In this episode, we discuss what business owners should be focusing on right now -  having the right mindset, reframing your goals, and optimizing your systems and processes in your business. Tha pandemic has made us more deliberate about where we are taking our businesses and our brands.  Rather than seeking to turn back the clock and returning to normal, let us instead implement the lessons we can take from this experience in order for us to move forward both in our businesses and our lives.  WHAT YOU’LL DISCOVER IN THIS EPISODE: The concept of the new normal (1:56) The desire to go back to the way things were (2:10) The new normal is something that is right now (2:57) What does your new reality look like? (4:19) We need to act more conservatively (4:58) Setting goals (5:45) Pivoting and realigning (7:09) Predicting as far as we can (7:44) Surviving and thriving in the recession (8:05) Opportunities in the adversity (8:17) This is a wealth-distribution event (8:34) What business owners should be focusing on right now (9:10) Attracting the wrong audience (10:04) Zone of trust (11:19) Why cutting marketing budgets is dangerous (11:30) Mid-year planning (12:59) Contingency plans and continuity plans (14:39) Being more deliberate about where you’re taking your business (16:40) Online learning (16:48) Looking at your systems and processes (17:48) Going back to your old ways is a dangerous place (18:29) The right mindset (19:20) Reframe your goals and how you are going to achieve your goals (20:16) Join the discussion thread for this episode over at The Thought Leaders Business Lab Community Facebook Group. For full show notes and links visit: https://samanthariley.global/podcast/204-the-new-normal