As business owners and entrepreneurs you have to make sales to stay in business.  Getting leads into your sales funnel is only one step in the process.  There are more steps that need to be taken to turn that lead into a customer. And one of those steps is actually asking for the sale...  But what is it about selling that makes many people feel icky when it comes time to invite a prospect to work with you?   And how can you change your process to avoid that feeling?   Imagine having a step by step process that had you converting double the sales you are now.  How much more positive would you feel to get on those sales calls? In this episode, today’s guest Tiji Thomas joins me to talk about how to increase your sales conversions.   Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show! Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  https://samanthariley.global/podcast/154 WHAT YOU’LL DISCOVER IN THIS EPISODE: Getting leads that don’t convert to sales (3:30) Selling versus serving (6:09) There needs to be skin in the game (8:53) Stop giving away the farm (11:21) Focus on the right type of question (16:08) The process most people miss before the call that affects conversions (17:40) The feel good power of sales (26:08) Why you need to follow a system (27:53) How important are qualified leads? (34:34)