People usually think of branding being logos, colors, and catchy phrases.  Whilst that’s one part, branding is so much more than that. You can use cool tag lines and fancy images and yet not stand out amongst the crowd.  Personal branding is about how people perceive you and say about you. In this episode, Ben Baker joins us to talk about personal branding and how it can affect your business.  Ben shares tips about where to begin to establish your personal brand, and the importance of it in business. Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show! Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  https://samanthariley.global/podcast/150 WHAT YOU’LL DISCOVER IN THIS EPISODE: What is a personal brand? (0:50) Knowing when to use the right analogy to connect to your personal brand (2:03) The importance of having a personal brand (7:19) Being a commodity VS. Having a community (13:19) How powerful is your personal brand? (15:19) If you’ve never had a personal brand, do you need to bother now? (21:04) Placing you personal brand in a positive light (25:28) Reaching your prime (29:33) Where to start when creating your brand (35:44)