Creating content is a great way to establish your online visibility. But is all content equal?   In this episode, Alyssa, or ‘Twist’ as she is affectionately known, talks about the different ways you can maximize content to increase your sales. She shares different ways you can tap into the minds of your audience to capture their hearts and make them want to do business with you, as well as some interesting examples so you can become a master at marketing.  Will you be joining us for The Authority Positioning Project, 5 day challenge?  Learn more and register here: https://samanthariley.global/challenge/ For full show notes and links visit:  https://samanthariley.global/podcast/135 WHAT YOU’LL DISCOVER IN THIS EPISODE: Selling yourself through your content (2:15) Knowing the limitations of what to share (3:31) What to do if your thoughts go against popular opinion (8:23) Respecting each others values can lead to better understanding (11:57) The benefits of posting polarizing content (13:40) How to create posts that catch the attention of your audience (22:55) The options available for creating content (25:25) Overcoming your fear of the camera (27:03) How to sell more with your content (29:41)