Creating an interesting brand is a highly effective way to market yourself to your audience.  However, the challenge is in finding ways to make your brand stand out.  You need to catch the attention of your ideal prospects so they notice you.  In this episode, Michael Roderick joins us as we discuss how to create a referable brand. He talks about the different principles necessary to catch the interest of your prospective clients, and shares different scenarios to establish your brand. For full show notes and links visit:  https://samanthariley.global/podcast/133 WHAT YOU’LL DISCOVER IN THIS EPISODE: Creating a referable brand (1:47) Avoiding complexity so you can express yourself clearly (3:26) What are container words? (5:42) How to come up with your own referable term (9:34) The A.I.M. Framework (11:05) The TCM Index Principle (11:59) The SAD Principle (15:29) Using influence to stand out  (18:30) The magic trick concept (20:35) Discovering your personal specialisation (22:41) Thought leaders are translators (25:04) Making people remember you more by thinking L.E.S.S (26:17) Are you ready to transition From Expert To Authority in 2020? Join the free 5 day challenge - The Authority Positioning Project. If you're ready to add 6-figures to your income, increase your influence, and make a bigger impact and contribution, The Authority Positioning Project is for you. Within just 5 days you'll... Deploy the formula to make your 2020 income goals a reality - instead of just hoping you'll reach them every month. Be seen, heard and known as the authority in your industry. Create a plan to make 2020 your most fulfilling year yet.   Register here: https://samanthariley.global/challenge/