Every entrepreneur’s dream is to easily convert cold traffic into sales. If you can successfully do this, it can result in an endless cycle of leads that will perpetually be the lifeblood of your business. Justin Goff joins us today as we talk about how you can convert cold traffic. He shares an ingenious strategy that he applied for his own business that resulted in an incredible amount of revenue.  Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show! Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/   For full show notes and links visit:  https://samanthariley.global/podcast/119 WHAT YOU’LL DISCOVER IN THIS EPISODE: Finding help outside your zone of genius (4:31) Coming up with the right offer to convert traffic (6:08) How to know if your offer is attractive (8:41) Sending daily emails… yes or no? (11:19) Inviting people to be on your email list through an application process (14:38) You need to market your expertise in order to succeed (20:47) Interacting with cold traffic (22:01) Understanding your customers wants and needs (31:01)   For full show notes and links visit:  https://samanthariley.global/podcast/120