Thinks Out Loud: E-commerce and Digital Strategy

Thinks Out Loud: E-commerce and Digital Strategy

Latest Episodes

The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)
June 11, 2024

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why thats ultimately a risk to your business. To offset that

Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
June 04, 2024

Google is changing search. The companys AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks

Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)
May 30, 2024

In the immortal words of Omar Little, You come at the king, you best not miss. And we all know that Google is the king, right? But history shows what

AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422)
May 23, 2024

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like theyre running us down like a hungry bear and

The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)
May 16, 2024

AI might be in the trough of disillusionment among some people but its far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent

Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421)
May 08, 2024

Just as we do every quarter, its time to review Big Techs earnings. We do this because youll always learn something about the state of digital from what Amazon, Google,

AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy
May 02, 2024

Despite a long-standing history in marketing, Scott Cohen of InboxArmy lives in the future. He knows why email marketing is so important in a marketing landscape increasingly affected by artificial

Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud)
April 25, 2024

With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond

Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420)
April 16, 2024

If youre like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, Im making an

Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419)
April 10, 2024

AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?