Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out

Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools arent transformational, theyre helping businesses large and small drive greater effectivene

Are you still bullish on artificial intelligence for marketing? I am, even despite the AI hype cycle starting to run its course. Yes, more people are asking, Whats the point

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like theyre running us down like a hungry bear and

The AI hype cycle is running its course, with more people starting to ask, Whats the point of artificial intelligence for our marketing and our business anyway? Thats good. Thats

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why thats ultimately a risk to your business. To offset that

Google is changing search. The companys AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks

In the immortal words of Omar Little, You come at the king, you best not miss. And we all know that Google is the king, right? But history shows what

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like theyre running us down like a hungry bear and

AI might be in the trough of disillusionment among some people but its far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent