Why do competitors do this? In all industries, a sales person will choose to concentrate on putting down a competitor’s product rather than focusing on what is good about their product. I have been on the receiving end of this type of a conversation more often then I would like. I have gone as far as to tell a salesperson to convince me why I should buy your product rather than convince me why I should not buy someone else’s.

Let me know your thoughts or experiences with this in the comments below.