Mikki and Jeff host Farran Mackay to discuss her unique and client centric approach to creating success for gyms, coaches and clients.

Sustainability is the goal through optimal member experience planning.

Episode Highlights:

1:32 Teaching through love of Sport

2:43 Researching long term changes for positive practices in teachers

4:32 "Unless you can support the person in front of you to take the next steps in their growth, whatever it is then it doesn't matter what the content is"

5:41 Strategies for accountability

8:34 Templates only go so far

9:50 Choices based on the right information

11:50 Understanding why members are there in that moment

13:14 Create space to connect 

15:30 The old way and the new way, generational change

17:05 You don't have to muddle through, get a mentor

22:14 What is meant by "just be better"?

24:11 Expansion of member analysis is leaning into healthspan and innovation

27:16 Development of expanded measures and benchmarks beyond the rehab model to an opportunity model

33:38 All investments have time horizons

37:40 Developing a human takes at least 18 years

45:38 Defining explicitly exceptional member experiences

46:15. Considering development path for trainers and coaches as integral

48:06. Putting yourself in the shoes of every type of customer

50:43 Farran: What question have you never been asked on a podcast, that you would like asked?

Links and Hashtags

https://www.virtuouscoach.nl/

https://www.instagram.com/virtuous.coach.development/

https://nl.linkedin.com/in/farran-mackay

https://www.instagram.com/thebrandxmethod/

https://www.instagram.com/theacn.app/

https://www.linkedin.com/in/mikki-lee-martin

https://www.linkedin.com/in/jeff-martin

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