Marketers know they should be measuring performance and optimizing their campaigns, but it’s still something so many struggle with. With 80% of consumers saying they prefer to spend with a card over paying in cash, measurement has actually become easier to track, so there’s no reason why it shouldn’t be a priority. On this episode of The Marketing Insider, we welcome back Omer Jilani, Claritas VP of Sales, for his third appearance on the podcast. He simplifies measurement for marketers and provides tips for how to unlock actual customer purchase data, eliminate unnecessary media waste, and optimize campaigns in-flight. In addition to sharing the benefits of measuring ad campaign performance tied to purchase card spend, Omer advises what you should look for in a measurement partner and gives the hard truth on whether you need to outsource for help.

Read The Right Partner Should Help You Identify What’s Working, and Improve What Isn’t blog: https://claritas.com/the-right-partner-should-help-you-identify-whats-working-and-improve-what-isnt/

Listen to the Solving the Dilemma of Personalization vs. Privacy episode: https://claritas.com/claritas-podcast/personalization-vs-privacy/

Watch the What is Campaign Attribution? video: https://claritas.com/resources/what-is-campaign-attribution/

Connect with Omer Jilani: omer.jilani@claritas.com

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

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Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

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