After the financial strain 2020 put consumers in, banks and credit unions can’t afford to overlook opportunity segments “hiding” in plain sight – especially when they’re both digitally savvy and offer growth. Host Monique Ruiz discusses reaching the underserved and underbanked through hyperlocal community involvement with Claritas’ Catherine Spisszak and Coopera Consulting’s Victor Corro. Listen now for actionable advice, applicable across industries.

Read about the 10 questions you should ask before incorporating email into your marketing plan: https://bit.ly/2ZmhUCe

Listen to the Finance Industry Segmentation & Fair Lending episode: https://claritas.com/claritas-podcast/finance-industry-segmentation/

Download the Hispanic Financial Product Usage and Behaviors insights sheet: https://claritas.com/resources/hispanic-financial-insights/

Read Coopera Consulting’s Action Guide for Serving the Hispanic Market: https://www.cooperaconsulting.com/hispanic-expertise.cfm?ID=864C8570-1C23-D4F9-7429-276C09D27DD3

Connect with Coopera Consulting: https://www.cooperaconsulting.com/

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

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