The worlds of podcasting and streaming audio are constantly changing and innovating, especially in 2020 when there are more listeners than ever. How do marketers take advantage of this growing medium and ensure their ad dollars are working their hardest? In this month’s episode of The Marketing Insider: A Claritas Podcast, we delve deep into trends in streaming audio and podcast performance with experts Sergei Peysakhov, senior director of measurement and insights at Entercom, and Omer Jilani, Claritas’ vice president of sales.

Download A Guide to Accurately Analyzing Campaign Conversion Rates: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/

Learn about Industry Trends in Streaming Audio & Podcast Performance: https://entercom.com/ebook-insights-to-succeed-in-digital-audio/

Read the Podcast Advertising Campaign Lift & Industry Benchmarks whitepaper: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/

Listen to the Podcast Marketing & Measurement episode: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170?i=1000471551199

Download the Podcast Attribution Report: https://claritas.com/resources/reports-podcast-attribution/

Read the Podcast Listener whitepaper: https://claritas.com/resources/reports-white-paper-claritas-prx-market-enginuity-podcast-report/

Connect with Entercom: https://entercom.com/capabilities/advanced-audio

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170

Learn about Claritas and find your best customers: https://claritas.com

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