As the 2020 National Hispanic Heritage Month winds down, the Hispanic population in the United States has never been larger, more influential or had more purchasing power. In this episode of the Marketing Insider: A Claritas Podcast, Host Monique Ruiz talks with Claritas’ VP of Business Development David Mesas about the growing influence of Hispanics and their impact on companies’ bottom lines. Monique is also joined by Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce, who explains how segmentation data is helping Arizona businesses and government leaders gain insights around the needs of Hispanic students and entrepreneurs.

Read the 2020 Hispanic Market Report: https://www.claritas.com/resources/2020-hispanic-market-report/

Listen to the Voter Trends episode: https://podcasts.apple.com/us/podcast/voter-trends-what-marketers-need-to-know-why-businesses/id1441029170?i=1000459962333

Unlock Customers with Prism Premier: https://claritas360.claritas.com/mybestsegments/#

Connect with the Arizona Hispanic Chamber of Commerce: https://www.azhcc.com/

Read past Datos reports: https://www.azhcc.com/publications/

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170

Learn about Claritas and find your best customers: https://claritas.com

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