Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next.

Nutrisystem case study: https://www.claritas.com/cs-Nutrisystem.html

Retail Voodoo: https://www.retail-voodoo.com/

Preview David Lemley’s book: https://www.retail-voodoo.com/book/

February episode – The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme: https://podcasts.apple.com/us/podcast/black-consumer-market-social-media-cultural-heritage/id1441029170?i=1000466065513

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

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