Podcasts are one of the most popular media going, and advertisers want to be a part of it. But the challenges of targeting, measurement and attribution often hold marketers back. Host Monique Ruiz explores data from the Claritas Podcast Attribution whitepaper and discusses with experts how marketers can confidently jump into this growing media channel.

Podcast Attribution: Using Mixed Methodologies to Set the Stage for Future Success: https://www2.claritas.com/podcastmeasurement

The Podcast Listener: One Size Definitely Doesn’t Fit All: https://bit.ly/3dzkudV

Market Enginuity: https://marketenginuity.com/

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com

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