In the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers.

2020 African-American Market Report: https://www2.claritas.com/2020AfricanAmericanMarket

How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands: https://www.forbes.com/sites/deborahweinswig/2017/05/15/how-social-media-influencers-helped-turn-nyx-and-becca-into-multimillion-dollar-cosmetics-brands/#6c6d614b7a44

The 2018 State of Women-Owned Businesses: https://about.americanexpress.com/files/doc_library/file/2018-state-of-women-owned-businesses-report.pdf

Follow Tiyana Robinson on Instagram: TiyanaRobinsonBeauty

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