With less than one year to go before the 2020 election, candidates for president and Congress are busy laying the groundwork for voter outreach, with advertising and marketing campaigns only increasing in intensity over the next 11 months. In this episode of The Why Behind The Buy, host Monique Ruiz talks with David Mesas, Claritas’ in-house expert on voter trends and demographics, about who is going to the polls, how often they go and why businesses should care.

Infographic – The Road to Election 2020: https://www2.claritas.com/Claritas_Voter_Series

Blog Post – An Inside Look at Hispanic Businesses: https://www.claritas.com/blog/blog-inside-look-hispanic-businesses

E-marketer Episode – Platforms’ Political Ad Positions: https://www.emarketer.com/content/podcast-major-social-platforms-take-stance-on-political-advertising?ecid=NL1001

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