Marketing to America’s fastest-growing population requires more than just running copy through Google Translate or swapping Anglo faces for Asian-American ones. But if marketers get it right, they will be able to tap into a population segment that has both high levels of household income and brand loyalty.

In this episode of The Why Behind The Buy, host Monique Martin talks with Geoscape founder César Melgoza and TDW+Co’s Serena Li about how to effectively market to Asian-Americans and budget to the capture their future growth.

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers

Read our blog post about marketing to the Asian-Americans: https://www.claritas.com/blog/why-savvy-marketers-are-paying-attention-asian-american-market

Download the 2019 Asian-American Market Report: https://www2.claritas.com/l/306121/2019-02-20/595cy?_ga=2.268461873.1325828365.1553095375-2128174110.1553095375

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Visit TDW+Co: http://www.tdwandco.com/