This Time Is Different

This Time Is Different


Your Online Grocer "Randomly" Raises Prices

December 16, 2025

Instacart is testing different prices for the same basket of goods, sold from the same grocery store and at the same time. Algorithmic pricing is in your grocery cart.

Ricky Mulvey and Malcolm Ethridge discuss:

- Disney allowing its characters on OpenAI’s Sora platform.

- Why Malcolm is losing faith in Oracle’s business.

- Instacart playing with algorithmic pricing on grocery items

- The potential of a one-person unicorn.


Hosts: Ricky Mulvey, Malcolm Ethridge

Engineer: Tim Sparks