Leaders Who Create Resources: Join Jason Squires as he sits down with Mark MacDonald, Founder of Be Known For Something, a leader in branding and communication. In this episode, Jason and Mark dive into how organizations and leaders can use creativity to create resources while maintaining a strong brand strategy. Discover why staying on brand is critical for engagement, how to keep communication consistent without becoming stale, and what it takes to build resources that truly connect with your people. If you’re a leader, communicator, or creative looking to balance branding and innovation, this is a conversation you don’t want to miss!