I want older women to know: if you want to do something, get out there and do it, sister! Don’t sit around and think: I’m too old. No, you’re not! -Tracey Wheeler Noonan

It’s been about 10 years since I’ve interviewed Tracey Wheeler Noonan and let me tell you, this girl is on fire. She and her daughter, Dani took a unique way of making cupcakes in jars and turned it into a Shark Tank phenomenon. Wicked Good Cupcakes may have started out small in Tracey’s home kitchen, but it ended up going worldwide during the Pandemic and was sold to Hickory Farms for a nice profit. In this interview, Tracey takes us on a wild ride through her 6 Shark Tank appearances, sharing the lessons she learned along the way about entrepreneurship and how to run a company with her daughter. These days, Tracey is focused on public speaking and her lifelong love of writing with her first book titled A Wicked Good Idea. She’s also written two screenplays, a TV pilot, and a no-holds-barred memoir called Past, Present, Paris, based on her heartbreaking divorce. Denied a college education by her father because she was a girl, Tracey spent much of her adulthood trying to find her way and prove herself to her parents. In this very personal interview, it is Tracey Wheeler Noonan’s gigantic heart that really shines through. From priceless advice for entrepreneurs to words of wisdom for women of all ages, this episode is loaded with 23 minutes of inspiration. Says Tracey: “If I can do this, you can do this. Success is not something we hoard. It is something we must share. As women, we are NOT in competition with one another. We’ve got to lift each other up.” #sharktank #entrepreneur #women #empowerment #cupcakes