Michael Boswell, owner of Signs and Displays Direct Michael Boswell, owner of Signs and Displays Direct, works with several hot tub manufacturers and retailers to improve and provide visual merchandising plans and products. Boswell joins us on the podcast to talk about the biggest mistakes he sees spa retailers make in their merchandising, when to seek an expert and how use visual merchandising as a sales tool. The 22 Immutable Laws of Visual Merchandising The Fletch Mysteries by Gregory McDonald […]