Gunnar Graven is the second generation in his family at the helm of Steepleton in Louisville, Kentucky, but the fourth generation overall to run the business founded in 1908. Graven has turned his company’s website into its third location — making a concerted effort to ramp up online sales, including selling hot tubs online. Graven talks us through the evolution of their website and how they beat his ecommerce sales goals six times over. This episode is sponsored by Marquis. AQUATIC […]