The SpaRetailer Podcast
Episode #57, From the Ashes with the Michels from Backyard Leisure
Have you ever gotten so frustrated with your business that you threatened to “burn it down?” Earl and Josh Michels from Backyard Leisure don’t recommend it. When a fire destroyed their flagship location in 2018, the father/son duo used what could have been a tragedy to move their business forward. Hear how they overcame the fire, opened a new location during the pandemic and their plan to be the Bass Pro Shop of hot tubs.