The SpaRetailer Podcast

The SpaRetailer Podcast


Episode #50, The PHTA’s Strategic Action Plan, with Sabeena Hickman

December 02, 2020

When Sabeena Hickman joined the newly formed PHTA in the fall of 2019, she thought she knew what her biggest challenge would be — continuing to merge two legacy associations. What neither she, or anyone, anticipated was the world being turned upside down by a global pandemic. Sabeena talks to us about how coronavirus changed the PHTA and industry’s year and how that impacted its new strategic action plan. To become a member of the PHTA/IHTA visit PHTA.org This episode is […]