Most stores that sell swim spas started as hot tub stores and added swim spas down the line. When Joe Stone opened Swim Fitness in 2010, however, his focus from the start was selling swim spas. In fact, Stone thinks of his business as a swim spa store that happens to sell a few hot tubs instead of the reverse. If you don’t recognize Stone’s name from our magazine (he’s been one of our Retail Stars as well as a […]