We've been asked a few times, “How do I handle multiple Twitter accounts?” And our response is, “We wish we knew!” That's because, we feel like we struggle with the balance of personal social media, professional social media, and social media management on behalf of clients. So yes, if you find it difficult to do, you're definitely not alone.

That being said, we have come up with strategies, tools, and methods to do the best we can. So let's talk about it. In this episode, we mention Twitter and Instagram primarily, but we think it holds true for any social media platform you're on. Finding the balance of posting enough and having the right voice is tough.

• Why you might need to manage multiple accounts
• How to decide on a different voice for each
• How to stay within a brand’s voice
• Tools to use
• Mistakes we made and make

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