In this podcast, Megan Soffer, Brand, Digital and Content Marketing Manager of TrueDark, tells the listeners how "TrueDark is a wellness and performance brand leveraging healthier light for healthier living." Soffer talks about the array of products TrueDark offers to help regulate the sleep-wake cycle, also known as your circadian rhythm.  "Circadian rhythms are physical, mental, and behavioral changes that follow a daily cycle. They respond primarily to light and darkness in an organism's environment." In today's high tech, always on the go environment, we are constantly exposed to artificial light, also known as junk light, at work or blue light on our devices which confuses our bodies.  This especially happens when we get into bed at night with our electronic devices that are actually keeping us up. Soffer talks about the "wired and tired" feeling you get when you are laying in bed ready to sleep and, yet staring at screen emitting blue light that is actually keeping you awake.  The blue light and led light that comes from our devices and environments, blocks our bodies from creating the melatonin it needs to sleep.  This is one of the main reasons people suffer from insomnia. Simply put, TrueDark glasses work by blocking out the artificial light in order to regulate the sleep-wake cycle so we can sleep better at night.  But what makes TrueDark different than the other light blocking glasses on the market? "TrueDark glassses go even further than the other blue light blocking glasses by offering a 24 hour solution", Soffer explains.  TrueDark Daywalkers are a yellow tinted lens that blocks overexposure to led and florescent light, especially if you work in this environment all day long like a school or hospital.  TrueDark Twilight glasses are a red tinted lens that blocks 100% of blue light plus green and violet light too, which many of the other glasses do not.   Soffer tells the listeners that "the red lens is better and more effective for falling and staying asleep." Soffer talks how TrueDark glasses can be "the perfect solution for elite professional athletes or anyone that needs to travel across time zones yet arrive and perform at peak levels."  Soffer recommends wearing TrueDark throughout the airport, where it is flooded with blue and led light, about 90 minutes before your flight.  Even if you don't have a long flight, you can benefit by sleeping faster and better so when you arrive you can recover quickly and begin doing what you need to do. For more information about TrueDark and please go to www.truedark.com