Mike Schultz is the President of Rain Group. Mike and Rain Group just released their new report, What Winners Do Differently: The surprising difference between sellers who win the sale and the second place finishers.  Rain evaluated 700 purchases totaling over 3 Billion dollars.

I ask Mike to share their findings, whether solutions selling is dead, whether relationship selling is dead, why you need still need to pitch and persuade, and where their research conflicts with the Challenger Sale model.