I am fascinated by the idea of ideas. And I am fascinated by how ideas spread. In 1995, I walked past a book in Barnes & Noble called The Lucifer Principle: A Scientific Expedition Into the Forces of History by Howard Bloom. The book affected me deeply. It is a book about science and history, and for money, a whole lot more. I emailed the author, Howard Bloom, and we've been friends ever since. Howard is a polymath. He's a scientist, a writer, a great thinker, and at one point, Howard ran the largest PR firm in the music business, managing acts like Prince, Michael Jackson, ZZ Top, and John Cougar Mellencamp. I ask Howard to explain memes, how we successfully sell ideas, influence and charisma, and how he sold artists like John Mellencamp.