Andy Paul is a consultant, speaker, and author. He's also a good friend and a member of my tribe. I've been studying lean thinking and agile management, and Andy's book Zero Time Selling fits nicely in this category. Andy shares why you should try to have the maximum impact with the least amount of effort on each sales call--for your client. He shares an idea about leads that is going to make some salespeople squirm a bit. Andy also shares a big idea about who you need to be in front of your customer when it comes to creating value.