The Nova Show: Real Estate Records

The Nova Show: Real Estate Records


Turning Cold Leads into Warm Clients with Lori Butterfield

November 04, 2025

On this episode of The Nova Show: Real Estate Records, we sit down with the unstoppable Lori Butterfield—a solo agent who turned door hangers, cold leads, and relentless consistency into a 35-transaction year. With over a decade in real estate, Lori has built her business from the ground up—literally walking neighborhoods to deliver her own flyers, investing $4,000 a month in Zillow leads, and mastering the art of conversion like no one else.


What You’ll Learn in This Episode:

  • The lead generation system that consistently delivers 30+ closings a year
  • How to convert cold leads fast and win them over in person
  • Why traditional farming still works—and how to make it profitable
  • The exact scripts and mindset that turn “no” into “let’s write an offer”
  • How to stay consistent when business slows down and keep momentum rolling


Tune in now and learn how Lori turned cold leads into closings—and closings into a thriving business.