In this episode of The Nova Show: Real Estate Records, host Tristan Hammett sits down with Utah Top 500 Realtor Miriem Boss, whose blend of marketing mastery, real estate insight, and pure authenticity has helped her close nearly $50 million in volume, while staying true to herself.

From her unexpected start in Tokyo to running the backend of one of Utah’s top firms, Miriem didn’t take the traditional route. She built a brand around honesty, client education, and showing up unapologetically on Instagram. Now, over 50% of her business comes directly from social media, and she never cold calls. Ever.

If you’re tired of chasing trends and want to build a real estate business that aligns with you—this episode is your blueprint.

What You’ll Learn in This Episode:

• How to convert your personality into your most powerful marketing tool
• Why consistency is more important than virality when it comes to Instagram
• How bullet journaling turned Miriem into a productivity powerhouse
• The secret to high-conversion client events (think cake decorating + family photos!)
• How to create “lifestyle listings” that actually get people to care