"Call-out culture" - a term coined within the last few years, but a concept that has existed long before. With a society immersed in technology, there are many positives about the seemingly never-ending conversation, but with the increase in connection, there's also an increase in the ability to speak negatively to and about one another. How do we educate others without tearing them down? In a divided world, changing our approach can help create social change. Loretta J. Ross, an activist, professor, and self-proclaimed "professional feminist" has dedicated years of her life to understanding how and why this culture has evolved. Follow along in her insightful discussion with co-host, Sue Marriott as they explore the intentions behind these actions, the root of the issue, and how to more effectively "call-in" without "calling out" using the "Five C Continuum" process.