E-commerce, is a huge part of people’s lives. Just think about the last time you bought something on-line; at this time of year it’s likely that it was in the past week.
But there are still gaps that exist between e-commerce potential and e-commerce reality - barriers that keep us browsing rather than buying. And if you are in busines-that conversion is key.
This week we’re picking apart e-commerce with an expert and asking how businesses can up their game?