The Profitable Photographer

The Profitable Photographer


208: Ron Nichols: In-Person Sales and ProSelect Secrets

June 07, 2023

This episode is one of the most listened to in 2021 so I decided to do an encore as this week's episode. Enjoy and thanks Ron for such helpful info!


I’m joined by ProSelect Guru Ron Nichols this week. He has mastered the art of sales and has some great advice to help others do the same.


Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychological and technical aspects. He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizing on emotion and enabling back-end workflows.


Ron has worked for many of the country’s top image-makers in developing sales processes and workflow schemes to increase studio profitability. His work now is exclusive as CEO of Pro Studio Software, Inc, since the acquisition of ProSelect. Ron’s photographic work and industry service have garnered awards from around the world. He has taught throughout the globe and is a PPA International Juror, Jury Chairman, and past PPA President. He is a member of the elite group, the Society of XXV.


Ron has some great tips about in-person sales and workflow, making this an episode you won’t want to miss.


You won’t want to miss:

  • All about his workflow.
  • The red flags you need to be on the lookout for.
  • His top sales tips.
  • What it’s like to be a CEO.


Ron’s knowledge is top-of-the-line. Be sure to tune it!


Connect with Ron






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