The Profitable Photographer
107: Tanya Goodall Smith - The Business of Branding Photography
Tanya Goodall Smith is the owner of WorkStory Creative, a full service branding agency in Spokane, Washington. WorkStory helps experts and personal brands attract high end clients through authentic and beautiful brand story-telling photography. She loves helping photographer excel in their own branding photography businesses and this episode has lots of hot tips on how to be highly profitable in this niche.
Tanya and Luci go deep into the world of branding for businesses, what it is and how she creates story telling images that become a visual library, ie custom stock photography, for her clients.
- Why branding is much more than a head shot
- The value of pre-planning, which is half the value to the client
- Understanding licensing
- Pricing models
She also share tips on how she stays visible to her clients and has a steady flow of business. This is a great episode with lots of info and tips
How to connect with Tanya...
Join her facebook group "Rock Your Branding Photography Biz"