The Profitable Photographer
104: Thomas Morelli- Marketing, Marketing, Marketing
Thomas Morelli started Thomas Morelli Photography in 1980. He has been a full time portrait and wedding photographer for over 40 years this year. Tom has photographed over 15,000 portrait sessions and over 1,000 weddings. He has been awarded Maine PPA Photographer of the Year. and specializes in family groups, high school seniors and he has a very busy first year baby photography plan. When asked if he'll ever retire, Tom says "I love what I do, so as long as the phone keeps ringing, I'll be here."
Tom and I discuss his favorite area of business, marketing. His basic principle is to have several ways of reaching ideal clients all at the same time. He thinks of it like a table which has has multiple legs… no one will work alone. Speed the risk…there is a synergy. They all work together. The following are his favorites
1- Facebook…and other social media
2- Displays or exhibits
3-Auctions and charities
5-Email marketing, especially toVIP and past clients
6-Model programs…babies or seniors, model calls at no charge
7- Strong referral program…bonus if they send people
8- Co ops…endorsed mailings and customer appreciation programs
We also discuss his baby portrait plan…it is the foundation for a complete family portrait business.
To ask Thomas direct question, contact him here or on Facebook