The Profitable Photographer

The Profitable Photographer


272: Ruth Annan: Intentional Diversity in Business & The Thrill of Event Photography

August 28, 2024

In today’s episode of The Profitable Photographer, I had the pleasure of chatting with Ruth Annan, and we had a rich and thought-provoking conversation about two very different topics: the importance of intentional diversity in our businesses and the pure joy of event photography. Ruth shares her insights on how embracing diversity can lead to richer experiences, deeper connections, and more interesting stories in both our personal and professional lives.

As a bonus, she shares how, as a business owner and a mother, she is able to rock both roles.


Here’s a glimpse of what we covered:

• Intentional Diversity: Ruth and I talk about how being intentional about diversity can transform our photography businesses, teaching methods, and overall approach to life. She encourages us to reach out and include people we might not interact with regularly, making our lives and work more vibrant and fulfilling.

• The Joy of Event Photography: We explore why corporate events can be both educational and profitable. Ruth’s successful business in corporate events, headshots, and video production showcases the potential of this niche, especially when combined with a diverse team and client base.

• Balancing Motherhood and Business: I investigate some of the challenges, solutions, and rewards while navigating life as both a businesswoman and a mother. She emphasizes that it’s okay to seek help and that integrating business responsibilities with family life can benefit everyone involved.


This episode is packed with actionable advice and inspiration for anyone looking to build a more inclusive and profitable photography business. I am honored to have had this frank conversation with a very inspiring and brilliant person.


Here is how you can get in touch with Ruth 





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