Hey there, listeners! Welcome back to another episode of “The Profitable Photographer with Luci Dumas”. I am absolutely thrilled to have Bryan Capricci as my guest today.

CEO and Founder of Sprout Studio, a CRM built by photographers, for photographers, 

Bryan is also an award-winning wedding and portrait photographer based out of Fonthill, Canada. In 2014, he was awarded his Masters of Photographic Arts (MPA) designation by the Professional Photographers of Canada (PPOC), making him one of the youngest Canadian photographers to receive this level of achievement.

He and I are diving into a topic that's crucial for every business owner out there: balancing the roles of CEO and entrepreneur. It's all about how we manage working in our business versus working on our business. Let's get started! It's not just about running the day-to-day operations but also about strategizing for future growth.

We chat about the importance of not waiting until you have free time—make it a priority to focus on growth and improvement. Also how to make sure your efforts are intentional, planned, and prioritized. 

Listen for his rocking horse analogy i.e., you're moving, but not going anywhere. This is what happens when we get caught up in busy work. Remember, "small hinges move big doors."

Determining Business Success:

How do we know if we're on the right track? Here's a simple formula to define business success and growth:

1. New Leads: Are you consistently attracting new potential clients?
2. Bookings: Are those leads converting into bookings?
3. Higher Value: Are clients booking higher-value services?
4. Client Spending: Are existing clients increasing their spending?

Evaluating Impact:

When considering tasks, ask yourself: How likely is this activity to impact the business? Don’t fall into the trap of being busy for the sake of it. Remember, sometimes as photographers, we identify so closely with our work that we sacrifice personal time. Let's break that cycle.

Momentum Method:

Here are important questions to help get a handle on everything:

1. Can This Be Automated? Ask if the task can be done without your direct involvement. If yes, automate it.
2. Accelerate: Are there ways to do tasks faster with less effort.
3. Simplify: Can the task be simplified or aligned with other activities?
4. Evaluate Necessity: Does this task need to be done at all?

You might not love every aspect of running a business, and that's okay. You have three options:

• Don't Do It: Some tasks might not be necessary.
• Do It: Just get it done if it's essential.
• Collaborate or Outsource: Find someone to help, whether through collaboration or hiring.

Thanks for tuning in! Remember, balancing your roles and prioritizing your time can make a significant difference in your business's success. Until next time, keep pushing forward and finding those small hinges that move big doors!

Bryan has a gift called The Winning Week Formula at https://getsproutstudio.com/winning-week/

and 20% discount available https://www.trysproutstudio.com/?via=edu

Connect with Bryan:

• bryan@sproutstudio.com
• getsproutstudio.com 
• www.bcapphoto.com

Connect with Photography Business Coach Luci Dumas: 

• Website 
• Email: luci@lucidumas.com
• Instagram 
• Facebook
• YouTube