Ray and Jock discuss why you can’t control your own brand, and the power of TV advertising.

0:00 Opening titles
0:27 Designing a brand
3:51 You can’t control your own brand
9:26 Lemonade versus tech startups
13:35 The power of TV ads
18:01 How does it make you feel?
22:08 Closing credits

Ray Rafiq is the founder of increasingly larger businesses: Regent Street Cinema, Baker Street Bakery, Wigwamm, GetAgent, Unmortgage.

Jock Busuttil is the founder of Product People Limited, a freelance head of product, author and conference speaker, with over two decades’ experience helping technology companies. (jockbusuttil.com)

Recorded on 24 September 2021
Music: Crazy Glue (Instrumental Version) by Josh Woodward (CC-BY 4.0)