Ray and Jock discuss what you can and can't control, which are the right corners to cut when innovating, and how outsiders like SpaceX and Apple look at problems from a fresh perspective.

https://www.youtube.com/watch?v=JHHn-iDYPcU

Ray Rafiq-Omar is the founder of increasingly large businesses: Regent Street Cinema, Baker Street Bakery, Wigwamm, GetAgent, Unmortgage.

Jock Busuttil is the founder of Product People Limited, a freelance head of product, author and conference speaker, with over two decades' experience helping technology companies. (jockbusuttil.com)

Recorded on 15 January 2021Music: Crazy Glue (Instrumental Version) by Josh Woodward (CC-BY 4.0)