The One Thing

The One Thing


394 Social Media for Church Teams Who Don't Like Social Media (Liz Fong)

March 17, 2025

Lots of gospel workers intentionally don't use social media (often for wise reasons!). But lots of churches in our network are seeing more people through their doors and engaging with the gospel through their social media presence.

Liz Fong is in charge of marketing at Reach Australia and runs the social media pages. She regularly has gospel workers asking what they should post on their church's accounts - and often they don't even use the platforms themselves! 

This episode is for church teams who want to work out what their 'minimum effective dose' on social media could look like.

Liz shares her thoughts on:

  • What platforms to use to maximise time and minimise effort
  • The easiest and most effective content to post 
  • How often to post
  • Why it's worth having doing, even for people who aren't personally a fan of social media




TOOL BOX:

Ten Churches on Social Media: A Glimpse into their Church Communities

TOT 271 Crossbeam: Connect, illustrate, and educate content.

CPA 24 Social Media, Newsletters and Communication


Liz's suggestions of churches that do well on socials:

Liz's suggestions of churches that do well on socials:

Vine Church
Instagram: (@vinesydney)
Facebook: Vine Church 


MBM Church:
Instagram: (@mbmchurch)Youth Instagram: (@mbmyouth)
TikTok: (@mbmchurch)

Facebook: Multicultural Bible Ministry


Lighthouse Church
Instagram: (@lighthousechurch_cc)

Youth Instagram: (@lighthouseyouth_cc)

Kids Instagram: (@lighthousekids_cc)


Plus Reach Australia’s socials:

Facebook

Instagram

TikTok

LinkedIn


CREDITS:

This episode was brought to you by Safe Ministry Check

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