Author of The Golden Rules of Social Media Marketing and host of the Business, Jesus, Sweet Tea podcast, Heather Heuman helps companies and brands use the power of social media strategy the right way so they can scale their income, impact and influence. She calls South Carolina home, loves being a wife and mom, and loves to keep strategy simple so people can execute. Heather joins our show and provides a simple process for aligning social media with your business goals.
Connect with our guest, Heather, on their website and on Facebook, Twitter, LinkedIn, and Instagram.
Full Transcript Below:
[00:00:00] Jennifer: Hi, I’m Jennifer Mulchandani
[00:00:02] Heather Myklegard: and I’m Heather Myklegard.
[00:00:04] Jennifer: Welcome to the M Word,
[00:00:05] Heather Myklegard: where we have uncensored conversations on all things marketing.
Due to COVID. We are not recording in the studio and apologize for any poor audio or technical glitches. As soon as it is safe, we will have our guests with us in the studio until then stay healthy and wear a mask.
[00:00:28] Jennifer: Hello, and welcome to the M word. My name is Jennifer Mulchandani
[00:00:32] Heather Myklegard: and I’m Heather Myklegard.
[00:00:34] Jennifer: And today we’re talking to Heather Heuman with Sweet Tea Social Marketing. Heather is the author of the Golden Rules of Social Media Marketing, and host of the Business, Jesus, Sweet Tea Podcast. Heather helps companies and brands use the power of social media strategy the right way so they can scale their income impact and influence. Coming to us from South Carolina, Heather loves being a wife and mom and loves to keep strategy simple so people can execute welcome to our podcast, Heather.
[00:01:02] Heather Heuman: Hey, thank you so much, Jennifer and Heather, I’m excited to be here, hanging out with you ladies.
[00:01:07] Jennifer: Great. Well, we appreciate your time. We’d like to just start out and let you orient our listeners to you and your business to just give us that quick overview of what do you do in marketing and who are you working with?
[00:01:19] Heather Heuman: Yeah. Great question. So, you know, I would say our happy place and, where we love to geek out on relating to social media strategy is the strategy component, because so oftentimes people are busy doing all the things and all the tactics and all of the TikTok dances, but they actually have no idea what their actual strategy is.
And so the main thing we love to say is that your social media efforts should be aligned with what your business goals are. I love to focus on organic social media without having to feel that you have to have paid ads, relationships, and the power of video. And so we come alongside our clients, which sometimes are 6, 7, 8, 9 figure companies, and we’re actually more so just developing a strategy for them, or we’re actually helping teach up and train their in-house team.
All the way to the other end, where we have a program where we come alongside Christian CEOs and business owners that are maybe at that level of maybe three or less people on their team. And they want help, but they’re not in that position to be able to have a full blown marketing agency, helping them with social.
[00:02:29] Jennifer: That’s great. you said when we chatted before the show, and you shared information with us that you love marketing, obviously you’ve built your business around providing marketing, but what about it specifically, do you love?
[00:02:41] Heather Heuman: I mean,