Multiplier Mindset® with Dan Sullivan

Multiplier Mindset® with Dan Sullivan


The One Thing Every Product-Based Business Needs To Survive

May 26, 2017

Why was Thomas Edison credited as the inventor of the light bulb when at least six working light bulbs had already been in use for 20 to 30 years? Dan Sullivan explains why the focus in a product-based business can’t be the product — and what to do instead.