The Mud Peddlers: Ceramic Art Behind the Scenes

The Mud Peddlers: Ceramic Art Behind the Scenes


40. Tips for Marketing a Shop Update

January 04, 2022

Lindsey and Donte share some tips for marketing an online shop update. We just finished up the most marketing-heavy time of year. It’s challenging enough just making everything you want to sell – developing a strategy to let people know it’s out there can feel overwhelming.


So, in this discussion, Lindsey and Donte share some tips that might be of help to the advertising-adverse. They also broaden the discussion to when it is a good time to start selling your work for the first time, and – in developing an overall online presence – how much of your personality you’re obligated to share.


How did you navigate sales during the holidays? What strategies do you use to tell people about your shop updates?


Tell us using #themudpeddlers and tag Lindsey and Donte on your platform of choice.



About Your Hosts


Lindsey M Dillon is an award-winning professional ceramic artist who makes nerdy mugs, creature sculptures, and cafe dishware. She has been working in clay since 2007, and doing so professionally since 2014. Her supernatural powers haven't manifested yet, but it's ok, she'll wait.


Donte of Earth Nation Ceramics is a professional ceramic artist and Youtuber with over 60k artists in his community, all helping each other grow through their ceramic art journey one step at a time. He also has a massive addiction to boba milk tea and anime.



Find Lindsey


Website (https://www.lindseymdillon.com/)


Etsy (https://www.etsy.com/shop/lindseymdillon/)


Patreon (https://www.patreon.com/lindseymdillon)


Instagram (https://www.instagram.com/lindseymdillon/)


TikTok (https://www.tiktok.com/@lindseymdillon)


Facebook (https://www.facebook.com/lindseymdillon)



Find Donte


Website and online store (https://www.earthnationceramics.com/)


Patreon (https://www.patreon.com/Earthnationceramics/posts)


Youtube (https://www.youtube.com/earthnationceramics)


Instagram (https://www.instagram.com/earth_nation_ceramics/)


TikTok (https://www.tiktok.com/@earthnationceramics)


Facebook (https://www.facebook.com/EarthNationCeramics/)


Join the Discord (https://discord.gg/Xtmwk7y)