Only 3% of family-run businesses survive to the fourth generation and beyond.  Yet, about 35% of Fortune 500 companies are family-controlled and family businesses generate 62% employment in the U.S. and account for 78% of new job creation.  So, what's the secret sauce that sustains a family-run business beyond the fourth generation?  That's what listeners will find out as The Mentors Radio host John Phillips interviews Bob Verdin, sixth generation co-owner of family-owned The Verdin Company, creator and restorer of bells and huge town clocks. The Verdin Company is currently celebrating its 175th Anniversary and has been featured on the History Channel, Cincinnati TV and more. Recently the Company restored a bell originally cast by Paul Revere! Imagine that!  Listeners will learn how the company survived through the Great Depression and the passion of family co-owners for their business.  Absolutely wonderful episode!

RELATED RESOURCES:

* The Verdin Company (verdin.com)
* Cincinnati TV (on the Verdin story)
* History Channel's Modern Marvels (on The Verdin Company)