The Optimized Store Owner Show

The Optimized Store Owner Show


3 Ways A Restaurant Can Use Video In Their Marketing Strategy | Ep 71

October 29, 2018


In today's episode we talk about 3 Ways A Restaurant Can Use Video In Their Marketing Strategy:

  1. You’re selling food. Pictures are going to go a long way, but if you had videos of your signature pieces you are going to stand out. They don’t have to be long videos. 5-10 seconds of the dish will do plenty.
  2. About video. Telling your story in an easy to digest way helps cement the infinity people have with your restaurant. For example, some restaurants put their story on the menu and that almost always goes over well. An about video allows you to do that for people who have never been inside.
  3. Product reviews of new dishes, favorites, or seasonal products. Food is very visual and is the #1 thing on Instagram, so showing your product with a video would only entice more visitors.