The Marketing Natives

The Marketing Natives


How Can A Travel Business Improve Email Open Rates | Ep 034

February 13, 2018
Today we are covering emailing open rates. More specifically how to improve them:



  • First things first. Ask questions in the subject line.

  • Use "re:" and then a subject, this looks like the email was a response.

  • Use stats or numbers, keep it short though.

  • Write to one person. A lot of people say “everyone” and when it goes to the masses it isn’t personal.

  • Segment, segment, segment. Enough said.

  • If they haven’t opened your emails in months, send an email saying final reminder to be off the list, if they don’t respond, kick them off the list.



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