EPISODE 7 — “Full-Time, Fired Up, and Figuring It Out”

In this episode of The Making Of Bloom Dental Co., Dr. Ashley Joves and Dr. Toni Torres dig deep into what it really means to go all-in on your startup.

Toni drops a major update. From fine-tuning her team’s daily flow to balancing growing pains and unexpected wins, she walks us through exactly what it feels like to be three weeks in.

This one covers it all: new schedules, pre-payments, comfort menus, marketing strategies that are actually working, and the mental load of being the boss. 

What You’ll Hear in This Episode:

• 00:00 – This or That
• 08:00 – Thanksgiving plans, Turkey tips, and Ashley’s kitchen fire horror story
• 15:00 – Major update: Toni quits her associateship to go all-in on Bloom 
• 18:00 – Building a three-day workweek: overlapping patients and protecting the hospitality vibe
• 24:00 – Creating a schedule that supports practice growth and your life
• 30:00 – Toni’s practice production: how Bloom is generating $2–3K/day in patient payments just three weeks in
• 34:00 – How pre-payments before scheduling treatment is working
• 37:00 – Deciding when to hire a second assistant vs. a hygienist
• 43:00 – The front office’s crash course in insurance, finance, and problem-solving
• 50:00 – Using Open Dental + DentalXChange, and where Toni needs help from the community
• 52:00 – Studio 8E8 + mailers: what’s working in real-time (and how much it costs)
• 56:00 – A breakdown of Toni’s ideal patient avatar and how she’s marketing to attract them 
• 58:00 – Building goodwill with Bloom’s comfort menu, tote bags, whitening giveaways, and personal touches
• 1:02:00 – The mental load of ownership: 4am wakeups, to-do list stress, and remembering to ask for help
• 1:10:00 – Ashley’s retreat recap: why what happens behind closed doors matters most